About

We measure things for people who are tired of being sold things.

Apex Discover exists because the trades are about to live through the biggest shift in local discovery since Google — and the people best positioned to win it are being pitched hype instead of numbers.

Why we only do home services.

Every AI-visibility company treats the trades as one more case study between a SaaS client and a hotel chain. We think that's backwards. The questions a homeowner asks about a burst pipe, the way review trust works for a roofer, the listings mess of a multi-truck HVAC operation — these are specific problems, and specific problems reward specialists.

So we made a narrow promise: measure and grow AI visibility for home-service businesses, and nobody else. Our prompt sets, our fix playbooks, and our benchmarks are built from one industry — yours.

What we believe.

Proof over promises

If we can't measure it, we don't sell it. Every claim we make to you is a number you can check in your own dashboard.

Plain English is a feature

Jargon is how this industry hides. Our reports read like a note from someone who works for you — because that's what they are.

Bad news travels fast

If a number goes the wrong way, you hear it from us first, with what we're doing about it. Skeptics make our favorite clients.

Early beats perfect

AI answers are being shaped right now. We'd rather get you a real head start today than a polished pitch next quarter.

The Apex Team

We've spent our careers where AI, marketing, search, sales, and customer acquisition meet — building for some of the biggest brands in the world and closing deals for the smallest. Founder-led, by design: the two people who run Apex Discover are the two people accountable for your number.

Rayhaan Rasheed, Co-founder — Chief Executive Officer
Rayhaan RasheedCo-founder · Chief Executive OfficerA leading AI expert with over a decade turning AI into ROI for the world's biggest brands. Rayhaan worked on AI search, AEO & GEO with industry leaders like Microsoft, Google, and Gary Vaynerchuk — before ChatGPT existed — and has led AI transformation for MARS, Nordstrom, Crocs, Under Armour, Home Depot, and Diageo, among others. His POV is simple: AI is leverage, the customer experience is the product, and the operating cadence is what makes it real.
CJ Piereto, Co-founder — Chief Client Officer
CJ PieretoCo-founder · Chief Client OfficerCJ leads sales and operations at Apex Discover. Before Apex, he founded and scaled a data-driven sourcing operation — closing 300+ transactions through a systemized outreach process — and built a remote operations team running on custom workflows and real-time performance dashboards. Every client relationship runs through him: your reports, your questions, your results.

Where our team has worked.

Experience our people bring from previous roles — not client work done as Apex Discover.

Walmart logo
Microsoft logo
Google logo
Amazon logo
Home Depot logo
Ace Hardware logo
Crocs logo
Nordstrom logo
Under Armour logo
Albertsons logo
Budweiser logo
M&M's logo
Sprouts Farmers Market logo

Judge us by the numbers.

The free scan is the whole introduction: your real AI visibility, measured honestly, whatever it turns out to be.

Run my free scanBook a 15-min walkthrough