What does going undiscovered cost you?
When someone asks an assistant who to call, one business gets discovered and the rest may as well not exist. Set the sliders to your numbers and see what that gap is worth a month. Every assumption is yours to control, and the math shows its work.
Your numbers
A starting point, not a measurement. The sources for it are listed below. Set it to whatever you believe.
AI Visibility Score 10% is your guess, not a measurement. The free scan replaces it with a counted one.
How often an assistant names you, as a share of the checks run. A guess until it is measured, so we default it low on purpose.
A deliberately conservative assumption. Drag it down further if you like. The math updates.
That is what the assistants are handing to whoever they name while your score sits where you set it.
Rounded to the nearest hundred and prefixed with a tilde on purpose: it is arithmetic on the numbers you set, not a measurement of your business.
The link carries the five sliders and nothing else. No name, no email, no phone ever goes into a URL.
Open the full breakdown, and get the number you had to guess.
The number above is yours, free, no strings. The form opens the rest of it on this page: the worksheet line by line, the twelve-month view, what a seat has to cover to be worth it, and the same arithmetic at other scores.
It also runs the guess for real. We put the questions people in your area actually ask to ChatGPT, Gemini, Perplexity and Claude, then email you your AI Visibility Score, who is getting recommended instead, and what we would fix first, usually within 15 minutes. Free, and no sales call required.
The breakdown opens here the moment this goes throughAt your numbers, roughly $6,100 a month is walking past you.
Being discovered is the whole job. Apex keeps putting real customer questions to ChatGPT, Gemini, Perplexity and Claude, finds what is keeping you out of the answer, and drafts the corrections for a human to approve.
See how it worksWhere these numbers come from
- 45% of US consumers used AI to find or evaluate a local business in the past year, up from 6% the year before (BrightLocal, 2026). That is how many people are being handed one recommendation instead of a list.
- Visitors referred by AI assistants convert about 4.4× better than traditional search visitors (Semrush, 2026). Small volume today, unusually high intent.
- Local services is the least consolidated AI-answer market measured in 2026 (Athena). In most metros, the recommendation seat is still open.
Everything else in the calculator (contact rate, close rate, job value) is your assumption, stated on the page and adjustable. We never add hidden multipliers, and we never present an estimate as a measurement.
Fair questions
What do I actually get, beyond a number?
The calculator is arithmetic on inputs you chose. The scan behind it is the product. We put the questions people in your area actually ask to ChatGPT, Gemini, Perplexity and Claude, then send back your AI Visibility Score: how often those assistants name you, who gets recommended instead of you, and the specific reasons an assistant is skipping you. That last part is the point. A percentage tells you that you have a problem; a ranked list of what to change tells you what to do on Monday.
Is this what my business is actually losing?
No. It's arithmetic on your own inputs and stated assumptions, not a measurement. Every number in the formula is on the page and adjustable, and we round the result because an estimate deserves a tilde, not false precision. Exactly one input is worth replacing with a real measurement: how often an assistant names you. That is the number the free scan counts for you, and it is the only one we would ever put in writing.
Where do the default numbers come from?
They are conservative starting points, not claims about your business. The demand estimate comes from the category research cited above, with its source. Your AI Visibility Score starts deliberately low because nobody has measured it yet, least of all us, and we publish no average for it, because we have not run enough scans to have one worth publishing. Contact rate, close rate and job value are yours to set: drag any slider and the math updates instantly.
Do you fix what the scan finds?
Apex drafts the fixes; a person approves and publishes them. That line is deliberate: nothing about your business goes live because software decided it should. What the software does is the part that does not scale by hand: putting your customers' questions to ChatGPT, Gemini, Perplexity and Claude on a fixed schedule, catching the listings that disagree with each other, the reviews that went thin, the questions your site never answers, and ranking each correction by what should move your score most. You get the work already written, not a chart and a wish. The next report shows what moved.
I run an agency. Can I use this with clients?
Yes, and it is built for it. Switch the calculator to agency mode and the copy reframes for a client conversation while the math stays identical, so the estimate you show is their own arithmetic on their own numbers. Run the free scan on a client and the report is yours to bring to the pitch. Seats are white-labelled (your brand on the reports, not ours), and nothing publishes to a client site without your approval.
Want the method behind the measurement? See how it works.