What is being invisible to AI costing you?
45% of US consumers now ask AI assistants to find or vet local businesses. When the answer doesn't name you, the job goes to whoever it does name. Drag the sliders — every number is yours to control, and the math shows its work.
Your numbers
An estimate — 45% of US consumers now use AI to find or vet local businesses. Set it to whatever you believe.
Most local businesses we scan score under 15%. The free scan replaces this guess with your real number.
A deliberately conservative assumption. Drag it down further if you like — the math updates.
The worksheet
The whole formula: asks × (1 − visibility) × contact rate × close rate × average job. Nothing else — no hidden multipliers.
At your numbers, roughly $6,100 a month is walking past you.
The one number above you had to guess is your visibility. The free scan replaces it with real checks across ChatGPT, Gemini, and Perplexity — your business, your area, your actual score.
Free · no sales call required — the report comes either way
Where these numbers come from
- 45% of US consumers used AI to find or evaluate a local business in the past year — up from 6% the year before (BrightLocal, 2026).
- Visitors referred by AI assistants convert about 4.4× better than traditional search visitors (Semrush, 2026) — small volume today, unusually high intent.
- Home services is the least consolidated AI-answer market measured in 2026 (Athena) — in most metros, the recommendation seat is still open.
Everything else in the calculator — contact rate, close rate, job value — is your assumption, stated on the page and adjustable. We never add hidden multipliers, and we never present an estimate as a measurement.
Fair questions
Is this what my business is actually losing?
No — it's arithmetic on your own inputs and stated assumptions, not a measurement. Every number in the formula is on the page and adjustable, and we round the result because an estimate deserves a tilde, not false precision. The one input worth replacing with a real measurement is your visibility — that's what the free scan does.
Where do the default numbers come from?
The defaults are conservative starting points, not claims about your business: 45% of US consumers now use AI to find or vet local businesses (BrightLocal, 2026), and we default your visibility to 10% because most local businesses we scan score under 15%. The contact and close rates are yours to set — drag any slider and the math updates instantly.
How do I find my real visibility number?
Request the free scan. We run real checks across ChatGPT, Gemini, and Perplexity for the questions homeowners in your area actually ask, and email you the report — how often AI names you, who it names instead, and what we would do about it. No sales call required.
What would you actually do about it?
Measure, fix, prove. We track how often AI assistants recommend you (daily checks, honest statistics), fix what holds you back — listings, reviews, structured website data, answers to the questions your customers ask — and show the movement in plain-English monthly reports.
Want the method behind the measurement? See how it works.