From invisible to inevitable, in three moves.
There’s no trick and no hack. Answer engines recommend businesses they can verify. Apex makes you the easiest business to verify, and proves it with a number.
Map where you stand
We build your question set from the language your customers actually use, then put it to ChatGPT, Gemini, Perplexity and Claude on a fixed schedule. Every answer is parsed and archived: who was named, how they were described, and which sources the engine leaned on.
Close the gaps
Every question where an engine names someone else becomes a ranked fix: the missing citation, the fact nothing states plainly, the review platform you are absent from. Fixes are ordered by how often that question comes up in your checks, so effort follows impact.
Hold the position
Engines change their minds. Apex keeps putting the same questions back and reports what moved, so a competitor’s move arrives as your next ranked fix rather than next quarter’s surprise.
Every answer tells you four things.
An AI answer is written for one person and then it is gone. Apex keeps every one it elicits, so the conversations you were never part of turn into things you can act on.
Are you in the answer at all?
An assistant names one to five businesses and stops. If yours is not among them you were never in the running, and nothing in your analytics will ever tell you it happened.
What the engine says about you
Being named is not the same as being sold. Every adjective, claim and caveat is kept verbatim, because “reliable, though on the pricier side” is a mention and a price objection that arrives before you do.
Where the answer came from
Engines lean on a short list of sources for any given question. Knowing which ones, and whether anything of yours is among them, turns “improve your online presence” into specific pages worth earning.
Who gets discovered instead
The names that come back in your place are the most useful thing on the page. They show you which businesses the engines already trust near you, and what those businesses have that you do not.
Questions, answered.
What is the AI Visibility Score?
Your AI Visibility Score is how often AI assistants name your business in the answers we track: a share of real answers you can go and read, never a rating out of a hundred and never a weighted index. It is the same figure the product itself calls appearance rate. The score is the scoreboard, not the product: every answer we keep also records which sources the engine leaned on and who it named instead of you, and that is what turns a percentage into a decision.
What do I get besides the number?
The archive and the queue. Every answer is kept in full: who was named, how they were described, which sources the engine cited. Any claim about your visibility can be traced back to the answer that produced it. Every question you lose becomes a ranked fix, ordered by how often that question comes up in your own checks, so effort goes where it moves the number. Counting is the easy half; knowing which fix to do first is the half that is worth paying for.
Which engines does Apex check?
ChatGPT, Gemini, Perplexity and Claude. Which ones matters far more than how many: they disagree with each other constantly, and a business can be the obvious recommendation on one and entirely undiscovered on another. That split is usually where the work is, and an average across them hides the fact you needed, so every engine is reported on its own. Your questions go back to them on a fixed schedule, because repetition is what makes a movement in your score evidence rather than a coin landing the same way twice. New engines get added when they earn real usage with customers, not when they make a headline.
How is this different from SEO?
SEO competes for a position on a page of links; an answer engine returns one synthesized recommendation naming two or three businesses, and there is no page two. The job changes from ranking to being the business an assistant can verify and is willing to name. Apex measures whether that is you today, then works the things engines actually check: listings that agree with each other, recent reviews, structured facts, and pages that answer the question directly. Most of that strengthens traditional search at the same time, so it is one body of work with two scoreboards rather than a second budget.
How fast do results show up?
Measurement is immediate: your baseline arrives with the free scan, and tracking begins as soon as your question set is live. Movement is slower and genuinely variable: it depends on how many of your gaps are things you control, and engines re-learn on their own schedule. We will not quote you an average we cannot back. You get the number either way, including the months it does not move, because a report you can only trust when it flatters you is not a report.
Can agencies white-label Apex?
Yes. White-label is included with every seat rather than sold as an upgrade. Dashboards, reports and alerts carry your brand, you approve every report before it reaches a client, and nothing publishes to a client site without your OK. For most agencies the dashboard is not the point: the point is walking into a renewal with a counted answer to "what did you actually do for us", and a queue of next quarter's work the client can see the reason for. The agency program page has the rest.