Privacy Policy

Effective date: July 14, 2026 · Apex Discover LLC, a Wyoming limited liability company ("we," "us")

We sell honest measurement, so this policy is written to be readable. It explains what we collect, why, who we share it with, and the choices you have.

1. What we collect

Information you give us: when you request a free scan or book a walkthrough, we collect your name, email, phone number, business name, and website URL. Clients also provide business details needed to perform the services (listings information, review platform access, service areas).

Information collected automatically: standard website logs and the cookie-free, aggregated analytics described in section 5 — pages visited, device and browser type, and approximate location from IP.

Measurement data: our checks query AI engines about businesses and markets. This is business information, not consumer personal information.

2. How we use it

To run your scan and deliver results; to provide, bill, and support the services; to send the reports you signed up for; to respond to inquiries; to improve our site and benchmarks (in aggregated, anonymized form); and — if you requested a scan or walkthrough — to follow up about our services. We keep contact information in our customer relationship management (CRM) system for these purposes.

3. What we don't do

We do not sell your personal information. We do not share it with third parties for their own advertising. We do not use your private business data to benefit another client.

4. Who we share with

Service providers who help us operate — hosting, analytics, email, CRM, and payment processing — under contracts limiting their use of your data; AI engines and listings/review platforms, to the extent required to perform the services for you (for example, submitting a listing correction); and authorities where the law genuinely requires it. If Apex Discover is ever acquired, your information transfers with the same protections.

5. Cookies and analytics

We use essential cookies to make the site work — nothing else. Our analytics (Vercel Web Analytics) are cookie-free: they count visits and pages in anonymized, aggregated form, without identifying you or following you to other sites. That's why you don't see a cookie banner here — there's nothing to opt out of.

6. Retention and security

We keep personal information only as long as needed for the purposes above or as the law requires, then delete or anonymize it. We protect it with industry-standard measures — encryption in transit, access controls, and least-privilege access inside our team.

7. Your rights

Depending on where you live (including under the California Consumer Privacy Act and similar state laws), you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of marketing at any time (every marketing email includes an unsubscribe link). To exercise any right, email privacy@apexdiscover.ai — we respond within the timelines the law requires, and we don't discriminate against you for asking.

8. Data processing agreement

Clients who need a data processing agreement (including a subprocessor list) can request our standard DPA at legal@apexdiscover.ai.

9. Children

Our services are for businesses. We do not knowingly collect information from anyone under 16.

10. Changes and contact

We'll post any changes here with a new effective date and flag material changes to active clients. Questions: privacy@apexdiscover.ai.